After the Dylan Mulvaney fiasco, But Light has been on an advertising blitz to try to get some grip back in the market.
However, it was not working because conservatives were blowing up their timeline on social media.
Well, Bud Light has now become so desperate, comments have been disabled on posts.
Chickens
Since Dylan Mulvaney got his own Bud Light can, sales have plummeted for Bud Light.
The bad news is that its competition has increased by an almost identical number.
Point being, these consumers are probably more than happy to drink a different beer if it does not help out Mulvaney.
Since that beer can was revealed, sales have gone down by about 20 percent overall, so the brand started to put out pro-America ads.
They dug up the Clydesdales, then put a commercial with a country song and a bunch of straight couples, clearly trying to distance itself from the previous ads.
They also disabled the comments on the posting because boycotters were blasting them left and right.
This was pretty typical of what people were posting…
A commercial that shows cowboys & cowgirls at a rodeo where it's started to pour down rain while the Zac Brown Band plays "Chicken Fried" is Bud Light's latest commercial. Real smart, piss off that demographic, then cynically try to lure them back with this. Don't fall for it.
— Steve Kean 🏴☠️ (@dawgsmack) April 29, 2023
To be honest, all these domestic beers are supporting the LGBTQ+ community, but they are not ramming it down our throats.
Bud Light just went a bit too far, and now they are paying the price.
Source: Daily Wire
